Revolución Marketing | Why Revolucion
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WHY REVOLUCION

FOR THE RECORD

MUSIC IS A CULTURAL PASSION. A UNIVERSAL LANGUAGE THAT EVOKES EMOTION, REACTION, EMPOWERMENT.

Create Awareness, Visibility & Recognition

Leverage Extensive Media Buys

Increase Brand Loyalty

Drive Retail Traffic

Brand Sampling and Display

Lead Generation

Client Hospitality

Incentives

43%

of fans take notice of a brand sponsor at music events

Nielsen. The “US Entertainment Consumer Report”

$1.2 billion

was spent on music sponsorship in 2013

Nielsen. The “US Entertainment Consumer Report”

The average Hispanic spends $135 per year on music, considerably more than the average consumer, who spends $105 per year. Plus, Hispanics spend $72 per year on concerts, festivals and on cover charges at small music venues, compared to $48 spent by the average consumer. *

Overall consumers are 44 percent more likely to have positive feelings about a brand that sponsors a concert or venue, compared to a 38 percent likelihood at a sports event.***

Source: * Nielsen Music 360 report; ** Nielsen @Plan, Q1 2015 – A18+; *** “The New Music Model For Brands” – 12-month research study from GroupM Entertainment & Sports Partnerships (ESP)

mic

OUR APPROACH

Brand insight and consumer intelligence fuels the strategic direction.

Brand insight and consumer intelligence fuels the strategic direction. Revolución Marketing translates key brand insights and consumer intelligence to determine a custom, marketing platform that fuels the BIG idea and defines the creative and tactical execution of the program.

Strategic Positioning

Competitive Landscape

Consumer Insights

Talent/Genre Affiliation

Experiential Footprint

Social Amplification

Results/Relevance/ROI

Experience and engagement ignites dialogue, relevance and value.

Evaluation at every phase of the program ensures effectiveness and ROI.

OUR CAPABILITIES

FROM CONCEPT TO COMPLETION

Our core disciplines deliver unique, solution-based programs that enable brands to embrace cultural passions and connect with consumer’s interests. Whether it’s starting off from a blank canvas or leveraging an established program, Revolución delivers authentic brand experiences that reflects a brand’s DNA.

MUSIC MARKETING

  •    MULTICULTURAL BRAND STRATEGY
  •    CONSUMER INSIGHTS
  •    TALENT BOOKING
  •    MUSIC RIGHTS CLEARANCES
  •    SPONSORSHIP NEGOTIATION
  •    ENDORSMENT MANAGEMENT
  •    INFLUENCER MARKETING
  •   LIVE VIP EXPERIENCES

MUSIC MARKETING

  •    EXPERIENTIAL EVENT MARKETING
  •    CONCERT TOUR PRODUCTION
  •    SPORTS MARKETING ACTIVATION
  •    PROMOTIONAL CREATIVE
  •    PRODUCTION DESIGN
  •    MOBILE TOUR MARKETING

NATIONWIDE SAMPLING

  •    RETAIL ACTIVATION
  •    SWEEPSTAKES
  •    PRODUCT SAMPLING
  •    NATIONAL B.A. NETWORK
  •    MARKET MANAGER RECRUITMENT
  •    REPORTING

INTEGRATED DIGITAL

  •    SOCIAL MEDIA
  •    CONTENT SEEDING & DISTRIBUTION
  •    MICROSITE DEVELOPMENT
  •    VIRAL STRATEGY