Revolución Marketing | Why Revolucion

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WHY REVOLUCION

FOR THE RECORD

MUSIC IS A CULTURAL PASSION. A UNIVERSAL LANGUAGE THAT EVOKES EMOTION, REACTION, EMPOWERMENT.

Create Awareness, Visibility & Recognition

Leverage Extensive Media Buys

Increase Brand Loyalty

Drive Retail Traffic

Brand Sampling and Display

Lead Generation

Client Hospitality

Incentives

43%

of fans take notice of a brand sponsor at music events

Nielsen. The “US Entertainment Consumer Report”

$1.2 billion

was spent on music sponsorship in 2013

Nielsen. The “US Entertainment Consumer Report”

The average Hispanic spends $135 per year on music, considerably more than the average consumer, who spends $105 per year. Plus, Hispanics spend $72 per year on concerts, festivals and on cover charges at small music venues, compared to $48 spent by the average consumer. *

Overall consumers are 44 percent more likely to have positive feelings about a brand that sponsors a concert or venue, compared to a 38 percent likelihood at a sports event.***

Source: * Nielsen Music 360 report; ** Nielsen @Plan, Q1 2015 – A18+;*** “The New Music Model For Brands” – 12-month research study from GroupM Entertainment & Sports Partnerships (ESP)

OUR APPROACH

Brand insight and consumer intelligence fuels the strategic direction.

Brand insight and consumer intelligence fuels the strategic direction. Revolución Marketing translates key brand insights and consumer intelligence to determine a custom, marketing platform that fuels the BIG idea and defines the creative and tactical execution of the program.

Strategic Positioning

Competitive Landscape

Consumer Insights

Talent/Genre Affiliation

Experiential Footprint

Social Amplification

Results/Relevance/ROI

Experience and engagement ignites dialogue, relevance and value.

Revolución believes an “experience” is the ultimate point in which brands and consumers connect! Explaining a product never replaces an experience. Individuals respond to what they do and interact with, more than what they hear. A positive, meaningful experience will spark the need for consumers to share and extend your message further than you thought possible!

We understand how to entice the senses of consumers – that will result in a reaction and empower them to participate in the evolution of the brand. Our programs are designed to organically partner a brand with an artist/music platform to foster dialogue, invoke change and deliver an unforgettable experience.

Each program seamlessly blends the “experience” with the “power of social sharing”, empowering consumer to incorporate a brand into their lifestyle and own social conversation. It’s not just about sharing, but delivering to consumers a value that inspires them to amplify a brand’s message.

Evaluation at every phase of the program ensures effectiveness and ROI.

It is as important to clearly understand a brand’s goals and expectations, as it is to determine the artist that will partner with your brand.

Revolución is committed to ensure the highest customer service and flawless execution. From the onset, a dedicated team will be assigned to each project.

OUR CAPABILITIES

FROM CONCEPT TO COMPLETION

Our core disciplines deliver unique, solution-based programs that enable brands to embrace cultural passions and connect with consumer’s interests. Whether it’s starting off from a blank canvas or leveraging an established program, Revolución delivers authentic brand experiences that reflects a brand’s DNA.