Revolución Marketing | Lite CO
16170
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OBJECTIVE

Increase sales among bicultural Hispanics in key markets – Miami and Texas.

SOLUTION

Series of ownable music events, featuring relevant talent and deliver turn-key consumer and retail extensions including on and off premise extensions, Live event consumer and social engagement.

RESULTS: 

Turnkey and exclusive program in key markets featuring relevant talent such as J Alvarez, Chino y Nacho, Calibre 50, Banda Carnival and Voz de Mano

8% sales lift

Over 75 on/off premise activations in key retail outlets

Consumer engagement and brand interaction at live events – over 30,000