Revolución Marketing | Toyota Billboard
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OBJECTIVE

Align Toyota with a National music franchise to promote its new fleet of vehicles to a young, hip Latino audience.

SOLUTION

Sponsorship of Billboard’s new Latin channel on Billboard.com and Billboard en Vivo concert series to create buzz, excitement and vehicle integration during Billboard’s largest celebration of Latin music – Premios Billboard.

RESULTS:

Category exclusive sponsorship of Billboard.com Latin Channel and Billboard en Vivo concert series featuring J Balvin

High SOV on the Billboard.com/Latin Channel

Execution of a “Fan Ride” experience featuring J Balvin integrating Toyota’s vehicles and creating exclusive content

Ticket giveaway, on-site vehicle displays and content capture at Billboard en Vivo concert/J Balvin

Content video procurement of “Fan Ride” and J Balvin’s performance for social promotion on Toyota’s and Billboard’s social media platforms

267,932 views against the video content across our social and editorial platforms in a 3 day period

Video Pre-roll Video generated a 6.97% CTR which is well above our benchmark of 3.5%

Total video views of 84,650/1-minute video featuring behind-the-scenes and performance footage of the Billboard En Vivo show with J Balvin

HASHTAG SUMMARY

TWITTER

Total mentions: 3.9K

Impressions: 90MM

Reach: 14MM

INSTAGRAM

Total mentions: 508

Engagement: 41K

Impressions: 2.3mm

Reach: 1.1mm