Revolución Marketing | Toyota Billboard
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Align Toyota with a National music franchise to promote its new fleet of vehicles to a young, hip Latino audience.


Sponsorship of Billboard’s new Latin channel on and Billboard en Vivo concert series to create buzz, excitement and vehicle integration during Billboard’s largest celebration of Latin music – Premios Billboard.


Category exclusive sponsorship of Latin Channel and Billboard en Vivo concert series featuring J Balvin

High SOV on the Channel

Execution of a “Fan Ride” experience featuring J Balvin integrating Toyota’s vehicles and creating exclusive content

Ticket giveaway, on-site vehicle displays and content capture at Billboard en Vivo concert/J Balvin

Content video procurement of “Fan Ride” and J Balvin’s performance for social promotion on Toyota’s and Billboard’s social media platforms

267,932 views against the video content across our social and editorial platforms in a 3 day period

Video Pre-roll Video generated a 6.97% CTR which is well above our benchmark of 3.5%

Total video views of 84,650/1-minute video featuring behind-the-scenes and performance footage of the Billboard En Vivo show with J Balvin



Total mentions: 3.9K

Impressions: 90MM

Reach: 14MM


Total mentions: 508

Engagement: 41K

Impressions: 2.3mm

Reach: 1.1mm