Revolución Marketing | Corona-Universal
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OBJECTIVE

Drive awareness and product consideration among LDA Hispanic, Millennial Males.

SOLUTION

Digital program exclusively developed for Corona featured music downloads, videos, and images from top Latin Universal Music Group artist. Consumers engagement with the brand was ignited by completing social activities to earn points, enter weekly prize drawings and a grand prize sweepstakes.

RESULTS: 

High consumer engagement/interaction

7,350 Total Registered Users

Over 350,000 Songs Downloaded

55,151 Unique Visits

71,039 Total Visits, 240,229 Pageviews

4,082,210 Points Awarded

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Walmart Placement

468 Total Store Count

402 Half Pallet Displays

65 Full Pallet Displays

25,536 Total Cases of beer

4,190 CDs