Revolución Marketing | Coors Jbalvin
15971
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OBJECTIVE

Drive sales volume among LDA Male, Millennial, and Caribbean Hispanics.

SOLUTION

Custom music program with one of today’s most popular artist delivering an integrated program that includes on/off premise incentives, custom video content and consumer engagement. Plus, a Northeast region, retail extension leading up to a private, by invitation only, J Balvin concert.

RESULTS: 

Official beer sponsor of J Balvin Fall US 2015 tour

Penetration in 4 key markets – New York, Miami, Los Angeles & Chicago

Over 250 on and off premise programs

Custom content featuring behind the scenes exclusive footage for use on

Consumer engagement including sampling to over 20,000 consumers during the live event

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