Drive trial and sales of Schweppes new flavors and packaging in the Chicago metro area.
Educate consumers on the benefits “Better for You” of seltzer water.
SOLUTION
Retail sampling at key Jewel-Osco accounts during peak Holiday season offering product sample, merchandising and coupons.
RESULTS:
Over 1,500 / 12pk cases sold
7 week program
Consumer engagement
Renewal of additional sampling program for continuity
*Ongoing program, sales results to follow.
